Events

Seminars & Workshops

Presentations & Speaking Engagements

Presentations And Speaking Engagements

Emrick, M., Cox, S., Beckley, J. H. & J.   Vahalik. Product Labs—Advancing Qualitative Research beyond Traditional Focus Groups. 10th Pangborn Sensory Science Symposium, Rio de Janeiro, Brazil, August 2013.

Seity, M., Guimares, L., Nogueira, E., Paredes, D. & J. Vahalik.   Two-Stage Idea Deepening Approach to Guide Development of Fruit-Flavored Gums for Brazilian Teens. 10th Pangborn Sensory Science Symposium, Rio de Janeiro, Brazil, August 2013.

Emrick, M., Cox, S., Vahalik, J., Beckley, J. H. & H. Moskowitz.   Three-in-One Tool—Advancing Consumer Research through Application of Mind Genomics to Answer Product Development Needs in a Challenging Economic Environment. 10th Pangborn Sensory Science Symposium, Rio de Janeiro, Brazil, August 2013.

Jeltema, M., J.H. Beckley.   The Unexpressed Need Behind Texture. Institute of Food Technologist, Annual Meeting, Chicago 2013.

Paredes, D., Emrick, M., Moskowitz, H., Lopetcharat, K., J..H. Beckley.   Hybrid Approaches to Understanding Consumer Behavior. Institute of Food Technologists Annual Meeting, Chicago, IL, July 2013.

Beckley, J. H.   Emotional Connection: The Key to New Product Success, The National Chicken Council in cooperation with The National Poultry and Food Distributors Association, Coeur d’Alene, ID, July 22, 2013.

Beckley, J. H.  Truly Hearing the Consumer—Understanding Mixed Messages about Health and Wellness, Michigan State University, Department of Food Science and Human Nutrition, Jan. 2011.

Beckley, J. H.  Texture is fundamental: Understanding consumer needs to reshape thinking around texture design for people and healthy foods. Institute of Food Technologists Annual Meeting, Chicago, IL., July 2010.

Beckley, J. H.  Consumer Research on a Shoestring Budget – A workshop on determining what types of consumer research are the most valuable on a limited budget. Institute of Food Technologists Annual Meeting, Sun Valley, Idaho, March 2010.

Beckley, J. H.  Bring Consumer Mindsets into the Corporation – How to connect with the mind of the consumer using approaches that build upon both personal and technology-based advances. Institute of Food Technologists Annual Meeting, Sun Valley, Idaho, March 2010.

Beckley, J. H.  Harvesting your consumer understanding investment – Knowledge Mapping: Creating ongoing business value from research you already own. FERIAL Congress, Medellin, Columbia, May 2009.

Beckley, J. H.  Engaging the consumer over time – Review of a case study on how to allow consumers to work with your company creatively over time. FERIAL Congress, Medellin, Columbia, May 2009.

Beckley, J. H.  Oversight of Consumer Insight Tools, Institute of Food Technologists Symposium: Linking Consumer Insight with sensory, material and formulation science to develop consumer preferred dairy textures. Institute of Food Technologists Annual Meeting, New Orleans, LA, June 2008.

Moskowitz, H. R. & J. H. Beckley.  What Will Make It Sell? Creating actionable perceptions about a product’s Healthfulness. Food Technology presents: Developing and Marketing Products for Consumer Health & Wellness Conference. Chicago, IL, Feb. 2008.

Young, S., Beckley, J. H. & S. Cox.  Leveraging a Consumer-Centric Approach to Drive Health and Wellness Innovation. Food Technology presents: Developing and Marketing Products for Consumer Health & Wellness Conference. Chicago, IL, Feb. 2008.

Ashman, H.  Full-lecture class in Food Science and Development — FST 650 Food Product Development, Food Science and Technology Department. Adjunct Professor, The Ohio State University, Columbus OH, Spring Term, 2008.

Ashman, H.  Guest lecturer for Essentials of Food Plant Operation — FST 648 Food Product Development, Food Science and Technology Department. Adjunct Professor, The Ohio State University, Columbus OH, Fall Term, 2007.

Ashman, H. & J. H. Beckley.  How have things changed? Results collected over six years to understand the changes in mindset of sensory professionals. 7th Pangborn Sensory Science Symposium, Minneapolis, MN, Aug. 12-16, 2007.

Ashman, H. & J. H. Beckley.  Rapid Ethnography — An approach to understanding the individual quickly and in context. 7th Pangborn Sensory Science Symposium, Minneapolis, MN, Aug. 12-16, 2007.

Moskowitz, H. R. & J. H. Beckley.  Databases of product features to turbo-charge ideation in product development. Institute of Food Technologists Annual Meeting, Chicago, IL, July 28-Aug. 1, 2007.

Ashman, H., Beckley, J. H., Moskowitz, H. R. & R. Smith.  Crave IT! Understanding the Craveable Food Experience. Institute of Food Technologists Annual Meeting, Chicago, IL, July 28-Aug. 1, 2007.

Ashman, H., Beckley, J. H., & H. R. Moskowitz.  Trends and Fads in Food: Understanding consumers’ mindsets toward managing health conditions. Institute of Food Technologists Annual Meeting, Chicago, IL, July 28-Aug. 1, 2007.

Moskowitz, H. R., Katz, R., Itty, B., Ashman, H. & J. H. Beckley.  Decoding the Algebra of the Consumer Mind Regarding Food-Related Terrorism. Institute of Food Technologists Annual Meeting, Orlando, FL, June 24-28, 2006.

Ashman, H.  Full-lecture class in Food Science and Development – FST 650 Food Product Development, Food Science and Technology Department. Adjunct Professor, The Ohio State University, Columbus OH, Spring Term, 2006.

Beckley, J. H.  Can the sensory profession provide the industry with irresistible products? (Other workshop speakers include M. Foley, H. Moskowitz, H. Ashman, M. Jeltema, A. Cabelly, C. Karahadian). Workshop conducted at 6th Pangborn Sensory Science Symposium, Harrogate, U.K., Aug. 2005.

Frost, M. B., Delwiche, J., Beckley, J. H., & W. L. P. Bredie.  Training and education in sensory and consumer sciences. Workshop conducted at 6th Pangborn Sensory Science Symposium, Harrogate, U.K., Aug. 2005.

Ashman, H. & J. H. Beckley.  Accelerated new product development: Speed to market, doing more with less. Institute of Food Technologists Annual Meeting and Food Exposition, New Orleans, LA, July 2005.

Weybright, R., Beckley, J., Ashman, H., Gottwalls, P., Minkus–McKenna, D & B. Norder.  A correlation of the Maslow Need Hierarchy and Its Affects on Successful Rural Business Ventures. Fifth Annual Hawaii International Conference on Business co-sponsored by the University of Hawaii–West Oahu, HI and The East–West Council for Education of the Asia–Pacific Research Institute of Peking University; Honolulu, HI, June 2005.

Moskowitz, H. R., Gupton, A. & J. H. Beckley.  Capturing the algebra of the customer’s mind for functional fragrance through pictures, text and decompositional research analyses. European Society for Opinion and Marketing Research (ESOMAR) Conference--Fragrance Research: Unlocking the sensory experience. New York, New York, May 2005.

Beckley, J. H. & P. Hartwig.  Getting Out From Behind the Glass & Understanding Your Consumer. 7th Annual Voice of the Consumer, Institute for International Research (IIR) & Product Development Management Association (PDMA), San Francisco, CA, Dec. 2004.

Beckley, J. H., Moskowitz, H. R. & D. Minus–McKenna.  Compelling innovation between industry and academia. Yale School of Management JMR Competition on Academic–Practitioner Collaborative Research, New Haven, CT, December 10–12, 2004.

Ashman, H.  Food Science and Development — 650 Food Product Development, Food Science and Technology Department, Ohio State University, Columbus OH, Fall Term 2004.

Moskowitz, H. R., Itty, B., Ewald, J. & J. H. Beckley.  The calculus of consumer privacy. ESOMAR Conference – Integrating Marketing Research in Business: From managing data to generating decisions. Lisbon, Portugal, Sept. 2004.

Poskanzer, D. A., Beckley, J. H. & H. Ashman.  Functional beverages: What has changed in a year for performance beverages and healthy beverages? Institute of Food Technologists Annual Meeting and Food Exposition, Las Vegas, NV, July 2004.

Ashman, H. & J. H. Beckley.  Getting food away from home…it's convenient! Institute of Food Technologists Annual Meeting and Food Exposition, Las Vegas, NV, July 2004.

Weybright, R., Beckley, J. H., Holtaway, D., Norder, B., Minkus–McKenna D. & C. Leach.  An Interactive Decision–Making Tool for Entrepreneurial Assistance Professionals. Fourth Annual Hawaii International Conference on Business co–sponsored by the University of Hawaii–West Oahu, HI and The East–West Council for Education of the Asia–Pacific Research Institute of Peking University; Honolulu, HI, July 2004.

Ashman, H., Teich, I. & H. R. Moskowitz.  Migrating consumer research to public policy: Beyond attitudinal surveys to conjoint measurement for sensitive and personal issues. ESOMAR Conference: Public Sector Research, Berlin, Germany, May 2004.

Beckley, J. H. & H. Ashman.  Deconstructing the competitive communications to identify new consumer needs, relevant product features and emerging consumer segments. Marketing Week, Chicago, IL, Mar. 2004.

Beckley, J. H. From Words to Action —  Really creating compelling products! How to make all that you are doing right now BETTER. Lead New York, NY, Mar. 2004.

Himmelstein, J., Ashman, H., Moskowitz, H. R., Minkus–McKenna, D. & S. Rabino.  The algebra of the customer mind–decoding drivers of customer choice for over–the–counter drugs and supplements in the healthcare arena. Global Healthcare 4 Conference, Paris, France, Feb. 2004.

Beckley, J. H., Ashman, H. & R. Katz.  Workshop: Learn the SYSTEM. How to implement the Getting It!® system to build compelling products. International Quality & Productivity Center (IQPC), Miami, FL, Jan. 2004.

Beckley, J. H. & H. Ashman.  From Words to Action: Really creating compelling products! IQPC, Miami, FL, Jan. 2004.

Beckley, J. H. & H. Ashman.  Deconstructing the competitive communications to identify new consumer needs, relevant product features and emerging consumer segments. New Product Development for the Food Industry. IQPC, Miami, FL, Jan. 2004.

Charles, S., Beckley, J. H. & H. Ashman.  A System for Capturing the Whole Product Experience - Getting It!®, The Voice of the Customer: Co–Creation of Demand, listening and looking at innovative ways for new product opportunities. Institute for International Research (IIR) & Product Development Management Association (PDMA), Coconut Grove, FL, Dec. 2003.

Ashman, H.  Understanding the Impact Current Events Have on Consumer Behavior and How to Use Your Knowledge of 'Today' to Make Better Business Decisions 'Tomorrow.' Future Trends (IIRUSA), Miami, FL, Nov. 2003.

Moskowitz, H. R., Ashman, H. & D. Minkus–McKenna.  Linking consumer insights to in–store implementation. Proceedings of the 57th ESOMAR Conference “Retailing/Category Management.” Dublin, Ireland, Oct. 2003.

Ashman, H., Rabino, S., Minkus–McKenna, D. & H. R. Moskowitz.  The shopper's mind: What communications are needed to create a “Destination Shopping” experience? Proceedings of the 57th ESOMAR Conference “Retailing/Category Management”—Linking consumer insights to in–store implementation.” Dublin, Ireland, Oct. 2003.

Turner, J.  Consumer Hot Buttons for Spicy, Pungent Foods. IFT Symposium on Spicy Pungent Foods, Chicago, IL, Sept. 2003.

Ashman, H. & J. H. Beckley.  Description of the development and evolution of a fully integrated system for qualitative and quantitative understanding of consumers. The 5th Pangborn Sensory Science Symposium, Boston, MA, July 2003.

Beckley, J. H.  A Sensory Revolution: Does the Sensory profession provide business with results that grow the business? The 5th Pangborn Sensory Science Symposium, Boston, MA, July 2003.

Ashman, H. & K. Paulus, Moskowitz, H. R. & M. Gawlik.  Hamburgers, Ice Cream and Pizza. How are the French, Germans and English different and similar in how they approach food? Institute of Food Technologists Annual Meeting and Food Exposition, Chicago, IL, July 2003.

Poskanzer, D. & H. Ashman.  Functional Beverages — What is the difference between Performance Beverages and Healthy Beverages? Institute of Food Technologists Annual Meeting and Food Exposition, Chicago, IL, July 2003.

Beckley, J. H.  Hot, Hot Buttons. Institute of Food Technologists Annual Meeting and Food Exposition, Chicago, IL, July 2003.

Weybright, R., Beckley, J. H. & H. Ashman.  Creation of a program for entrepreneurs that provides marketplace reality for business planning and strategy development. Third Annual Hawaii International Conference on Business sponsored by the University of Hawaii–West Oahu, Honolulu, HI, June 2003.

Moskowitz, H. R. & H. Ashman.  The mind of the consumer shopper: Creating a database to formalize and facilitate the acquisition and use of insights. Proceedings of the 56th ESOMAR Conference “Excellence in Consumer Insights.” Madrid, Spain, Mar. 2003.

Beckley, J. & H. Ashman.  Happiness on a Plate…and the five steps that take product design to emotion. Presented at Strategies for the Food Industry 2003 conference, American Association of Cereal Chemists, St. Petersburg, FL, Feb. 2003.

Beckley, J. & H. Ashman.  Happiness on a Plate…and the five steps that take product design to emotion. Presented at Strategies for The Southern California Section of the Institute of Food Technology, Orange County, CA, Feb. 2003.

Beckley, J, H., Gillette, M. & C. Marketo.  Changes in Consumer Mindsets Since 9/11 — The Crave It! Foundational Study (sponsored by McCormick & Company). Food & Beverage Innovation 2002 — trend–focused strategies for product success. IIRUSA, Chicago, Nov. 2002.

Krieger, B., Ashman, H. & T. C. Mascuch.  Innovative ideas in the dairy business from the consumer mind: Update from the Crave It! study. Presented at IQPC, Chicago, IL, Oct. 2002. Marketo, C., & H. Ashman. Databasing the shopper's mind for new product-sales opportunities. IQPC, New Orleans, Sept. 2002.

Moskowitz, H. R., Flores, L., Beckley, J. H., Mascuch, T. C., Cleveland, C. & J. Ewald.  Crossing Knowledge and Corporate to Systematize Invention and Innovation. Proceedings of the 55th ESOMAR Congress, Barcelona, Spain, Sept. 2002.

Beckley, J. & H. R. Moskowitz.  Databasing the consumer mind: The Crave It!, Drink It!, Buy It! & Healthy You! databases. Institute of Food Technologists Annual Meeting, Anaheim, CA, July 2002.


   

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