The Understanding & Insight Group   

Here is what we are: A business development and strategy practice for marketing strategy, innovation development strategy, new product development strategy, and new processes that enable the strategy. We have systems that accelerate strategy and development to produce best in class ROI's (return on innovation).




Passionate about understanding how

      • how people use products
      • how people use YOUR products
      • building this deep understanding
        into significant business value

 

Edison Awards Logo

Announcing

The Understanding & Insight Group Honored by Edison Awards
for its innovative applied-technology process, Mind Genomics® /IdeaMap®

Denville, NJ, May 3, 2012 — Marketing Research tools took an award-winning leap forward as Mind Genomics/IdeaMap.Net was recognized by The Edison Awards for its revolutionary information-gathering and analyzation process. Created by Howard Moskowitz, President of Moskowitz Jacobs (MJI) and the late Dr. Alex Gofman of Pace University in collaboration with Jacqueline Beckley, President of The Understanding & Insight Group (U&I), the new process has forged an innovative way to comprehend different population mind-sets by using the science of experimental design and huge databases.
( Read the press release. )

    

Business development and strategy services directed to providing business data,
gathering business data, and synthesizing business data.