The Understanding & Insight Group   

Here is what we are: A business development and strategy practice for marketing strategy, innovation development strategy, new product development strategy, and new processes that enable the strategy. We have systems that accelerate strategy and development to produce best in class ROI's (return on innovation).

“People are consumers. Consumers ARE people.
It has to be about people.”
~Jacqueline Beckley

-- News Briefs --

Melissa Jeltema took part in a November 19, 2014 Webinar on how consumer mouth behaviors affect product choices.
"Click here for more details."



The Wall Street Journal

Why Food Companies Are Fascinated by the Way We Eat

Texture Is Almost as Important as Taste in New Products


Texture is an area of increasing focus among food companies aiming to zero in on that perfectly crispy crunch or silky smoothness. Christine Kalvenes, vice president of innovation for Frito-Lay, and WSJ's Anne-Marie Chaker, join Lunch Break. Are you a cruncher? Or a "smoosher"?...
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Passionate about understanding how

      • how people use products
      • how people use YOUR products
      • building this deep understanding
        into significant business value
Business development and strategy services directed to providing business data,
gathering business data, and synthesizing business data.